Who Is Yasmeen J?

Yasmeen J. is a Chicago-born fashion designer, stylist, and creative storyteller whose work explores the intersections of culture, femininity, and intentional design. A graduate of Columbia College Chicago’s BFA Fashion Design program, Yasmeen’s practice centers on sustainability, spiritual symbolism, and handcrafted expression. Her collections are tactile love letters to heritage, sensuality, and power—merging traditional techniques with a distinctly modern voice. Whether through indigo-dyed textiles, leatherwork, or curated styling, Yasmeen designs with purpose: to celebrate identity, amplify beauty, and create space for connection through fashion.

Her Life Mission

As a designer, stylist, and creative rooted in cultural exploration, she creates work that speaks to the soul. Fashion, to her, is a language of identity, memory, and transformation—shaped by spirituality, ancestral traditions, and the richness of global heritage.
Working with sustainable materials, tactile textures, and handcrafted techniques, she designs pieces that hold beauty and meaning. Every silhouette, braid, dye, and stitch is part of a larger story—an offering of art and intention for women and femme-identifying individuals who embody complexity, softness, and strength.

This is fashion as ritual, as reclamation, and as an evolving expression of truth.